millie martini bratten

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Millie Martini Bratten is a curious, world traveler who is equally at home when in Tibet, Paris or Peru as she is when kicking around her hometown of New York City. Her fascination with the rites and rituals of different cultures inspired her to commission and edit photo shoots in places like Thailand, Iceland, and South Africa, in her former role as Editor-in-Chief of Brides magazine and as an Editorial Director at Condé Nast.

Millie began her career as an editorial assistant at Condé Nast and she spent 17 years as the Chief Executive of Brides magazine. Her leadership and creative management style helped turn Brides into the largest, most widely read magazine in its category, reaching a total audience of nearly 6-million engaged women each issue.

She edited the largest consumer magazine ever published, as recorded by the Guinness Book of World Records, and in 2004, Brides was named one of the best performing magazines in the United States for the ten-year period of 1994-2004. The title was one of only nine magazines in 2004 to accomplish this feat. In October, 2011, her last month at Condé Nast, Brides was named a finalist in AdWeek's annual "Hot List" as one of the hottest magazines in fashion.

A pioneer at heart, Millie led the creation of the first-ever digital edition of Brides magazine for the iPad and Kindle Fire. Her entrepreneurial sense led to the launch of two lines of Brides-branded wedding invitations, which are . . . sold in more than 2000 stores nationwide, creating a formerly-untapped revenue stream.

Millie believes that discovering and mentoring talent is an obligation of a Chief Executive. In that spirit, she established a national contest encouraging design students to create their vision of the ultimate wedding gown. The winning dress would be photographed for the cover of Brides. Showcasing the work of the finalists and crowning the winner on ABC-TV's "Good Morning America" annually was among the highlights of her career.

Millie believes categorically that to effectively establish a brand, a Chief Executive must get out of the office and personally tell the story of the brand. Her interview credits include Good Morning America, TODAY, the Jim Lehrer Hour, CBS Sunday Morning, the Food Network, Oprah, The View, CNBC's "Power Lunch," Entertainment Tonight, Access Hollywood, Variety, CNN, Wall Street Journal, USA Today and the New York Times. Millie also served as a special correspondent for BBC America and TLC, reporting from London on the Royal Wedding of Prince William and Kate Middleton.

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